Helping Data Teams 
Deliver Trusted Data

What started as an open-source tool has evolved into the go-to data observability solution for modern data teams.

Our Story

We founded Elementary in August 2021 
to solve a problem we both experienced firsthand: unreliable data.

Data observability tools were either too complex, too rigid, or didn’t fit into existing workflows. Meanwhile, industries like software development and cybersecurity had robust tools for reliability and anomaly detection. Data teams deserved the same.

With backgrounds in data, software development, DevOps, and security, we applied proven reliability principles from these fields to data observability.

After speaking with hundreds of data teams, it became clear—there wasn’t a solution we, as data engineers, would want to use.

So, we built it.

Elementary started as an open-source data observability solution designed to make observability a natural part of the workflow. With a two-minute setup, users could monitor data using the tools, permissions, and warehouses they already use, gaining visibility and analyzing results in BI tools.

The response was overwhelming. Over two years, thousands of organizations have adopted Elementary OSS.

As open-source adoption grew, our users loved the visibility and reliability they gained—but they wanted more. So, in April 2024, we introduced Elementary 
Cloud—built on our open-source foundation but with the enterprise-grade tools teams need to scale data observability.

Now, organizations like Patagonia, Fiverr, 
and the NY Mets rely on Elementary Cloud to enhance data quality, improve collaboration, strengthen governance, and build trust—maximizing the value of their data investments.

Trusted by more than 1500 data teams.

3K Community Members

One heck of a team

Maayan Salom
CEO & Co-Founder
Or Avidov
Co-Founder
Itamar Hartstein
CTO
Stas Michalski
VP GTM
Ella Katz
Product lead
Noa Dagan
Management in Complex Environments
Roni Saban
VP Marketing
Daniel Pollak
Engineering & Data
Joost Boonzajer Flaes
Data Engineering Manager
Noa Kaneti
Product Manager
Ofek Weiss
Software Engineer
Noya Offer
Product Specialist
Mika Kerman
Software Engineer
Noy Arie
Software Engineer
Guy Eshdat
Software Engineer
Michael Myaskovsky
Software Engineer

These folks backed us up

Build trust in your data.

Easy onboarding, instant visibility, and better collaboration across teams.